Australian Urban Design Research Centre
Proposed Rebrand [2025]




LocationPerth-Boorloo
[AUS]

SectorEducation
Urban Planning

Service Brand Identity
Print Design
Merchandising
Wayfinding 
Digital Suite
The Australian Urban Design Research Centre (AUDRC) is a nonprofit dedicated to shaping sustainable, liveable, and inclusive urban environments in Western Australia through research, education, and public engagement.

Distilling its identity to the essentials, the rebrand reimagined a future-focused approach, using modular systems, custom typography, and progressive forms to create a flexible visual language that reflects adaptability, sustainability, and the organisation’s mission.








[01]
Brand Indentity 



Logo 
Gridwork +
Clearspace
The Wordmark and Icon characters are built in a 10 x 10 square grid with a 5 x 5 circular overlay, separated by 1x gaps. All five characters derive from two rotated silhouettes, emphasising efficiency, adaptability, and cohesion. Designed for multiple orientations, the logo maintains clarity and recognition across digital, print, and environmental applications.   

Colour
Palette
Cobalt Blue, Neon Yellow, and Iron create a bold, future-focused identity, while Black and White add balance. The palette conveys vibrancy and professionalism, reinforcing AUDRC’s innovative yet credible positioning.

Typography
Beyond the custom wordmark, Cy in varying weights is used for expressive headings, paired with Sofia Pro for body copy to ensure clarity, personality, and readability across all media.  


Brand
Imagery
Brand imagery focuses on real environments, human interaction, and the raw textures of urban spaces, grounded in authenticity and reinforcing its role in shaping adaptable, sustainable urban futures.










[02] Print Design



Concepts AUDRC print media applies a consistent modular framework across formats, reinforcing brand identity while adapting to diverse needs. From diaries and calendars to posters, publications, and correspondence, each layout uses core visual elements with flexible composition, ensuring outputs that are functional, promotional, or formal remain recognisable.

Grid
System The system is built within a modular A4 grid (210 x 297 mm) of five columns and seven rows with 10 mm gutters and 15 mm margins all around. This flexible yet disciplined framework adapts to varied content and scales to other standard page sizes, ensuring cohesion across all standard print mediums.









[03] Merchandising


Merchandise +
Experiential
Design This collection highlights the versatility of the AUDRC identity across merchandise, print, and experiential applications. Everyday items such as tote bags, stickers, T-shirts, and business cards demonstrate its adaptability at a small scale. Large-format banners extend the brand’s visual language into public spaces, ensuring consistency across both functional products and immersive experiences.   









[04] Wayfinding



Iconography The AUDRC wayfinding system utilises a tailored selection of custom icons framed within a 15 x 15 grid, designed in a round edged stroke style for scalability, clarity and approachability.

Indoor +
Outdoor
Signage
Large-scale icons and directional arrows are positioned on either side of signage to intuitively guide navigation. Paired with brand typography across light, dark, and glass surfaces, a grid system ensures consistent sizing and spacing, while isometric samples demonstrate scale within physical environments.










[05] Digital Suite



Social Media
Presence The Instagram concepts demonstrate how the brand can present itself online through varied applications. By maximising the use of colour, typography, imagery, and logo variations, it showcases effective and cohesive digital brand communication. 

App Icon +
Favicon The App Icon and Favicon showcase a strong and scalable design that retains legibility at small sizes and adapts seamlessly across all colours.   

Website
Landing Page The AUDRC website landing page is built in a precise grid system to ensure consistent alignment, spacing, and hierarchy. Segmented into smaller sections that preview each main page, it acts as an interactive guide while maintaining brand cohesion.

The 1920 x 1080px layout uses 14 columns (108px wide) with 16px gutters, 100px margins, and 52px rows to create balanced negative space and neatly structure text and assets, creating a digital format that is both functional and visually engaging.









Scroll and tap to explore the interactive embedded Landing Page.








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